I’ve always felt that the shops in my town always look so cluttered, almost like things are just thrown together,rather than having a purpose. I particularly love visual merchandising so I decided to write about this particular display by Paco Rabanne.The colours, black , white grey and cobalt works well. The corner is displayed in such a way to give the customer a feel of creating a total look complete with accessories like hand bags and shoes of various types. The background gives the feeling that there is plenty to choose from , but really there are only a few key pieces, very clever, display and advertising.
The pop of colour using bright deep blue or cobalt as its called shows the buyer that one can add any other pop of colour to the pieces and it would still look fantastic. All it takes is one colour to give the pieces a real va va voom!!!!!
The motive behind the display appears to be not only pieces that create a total look but is telling the consumer ‘LET COLOUR INSPIRE YOU’.
Vita E Moda 